Campaigns Fashion Inspiration Photoblog

RAG & BONE x AD CAMPAIGN Fall/Winter 2012 Kate Moss

Earlier this year, Rag & Bone announced their new “Photo Project”, through which will see the brand release 6 different sets of photos per year, in lieu of the traditional biannual ad campaigns the fashion industry is accustomed to seeing.

In honour of that, I thought I’d take it way back to the beginning.

This was their very first ad campaign shot by Craig McDean, featuring candid shots of model Kate Moss on the deserted streets of Kentish Town, Northern London.

Model: Kate Moss
Photographer: Craig McDean
Creative Director: Trey Laird

Rag & Bone FW12 Kate Moss
Rag & Bone FW12 Kate Moss (2)
Rag & Bone FW12 Kate Moss (4)
God, I love a good rebellion.

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