RAG & BONE x AD CAMPAIGN Fall/Winter 2012 Kate Moss
Earlier this year, Rag & Bone announced their new “Photo Project”, through which will see the brand release 6 different sets of photos per year, in lieu of the traditional biannual ad campaigns the fashion industry is accustomed to seeing.
In honour of that, I thought I’d take it way back to the beginning.
This was their very first ad campaign shot by Craig McDean, featuring candid shots of model Kate Moss on the deserted streets of Kentish Town, Northern London.
God, I love a good rebellion.
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